# Blake Ferm > Personal site of Blake Ferm, founder of Ferm & Co., a studio for practical web systems. Atlas, on this site, is an educational self-reflection instrument. ## Pages - [Home](https://blakeferm.com/): Blake Ferm, founder of Ferm & Co. - [About](https://blakeferm.com/about): His path, the studio, and earlier platform work. - [Projects](https://blakeferm.com/projects): Selected work from Ferm & Co. and earlier platform roles. - [Here's Where You Are](https://blakeferm.com/atlas): Atlas, an educational self-reflection instrument. Beliefs come before labels. The person answers the questions. Results are sentences about their own answers. Sources are cited or marked "Needs source." It is not a diagnosis, not a certificate of decency, not a party sorter, and not a representative poll. Choose Begin to start. You can skip any question. The visible title is "Your beliefs are more than a label." and the browser title is "Your beliefs are more than a label | Blake Ferm". - [Contact](https://blakeferm.com/contact): Contact Blake Ferm about a Ferm & Co. project, audit, or collaboration.